Connecting small businesses, charities and individuals who need creative help with passionate Website Designers.
Whether you’re looking at redesigning your website or building one from scratch, you may not know the importance of having a good website. You’ll need to consider how it impacts your audience and business. Here’s why creating a nice-looking, easy-to-use website should be high priority for your charity or company.
It’s the First Thing Anyone Sees
When you’re trying to draw an audience to your business, your website will give out the first impression of your brand. The audience will judge your business in just a few seconds so you want to make sure that you’ve made an instant positive impression.
If your website looks unappealing or outdated this may give out a negative impression of your business. If they don’t find your website appealing, they’ll immediately leave your page in favour of your competitors.
Web design is important because it impacts how your audience perceives your brand. The aim is to keep them on your website so they can find what they were looking for or find out more about your company so this all depends on the impression you give them. Having a good web design helps to keep potential leads on your website.
It Helps with Your SEO Strategy
Your website design and practices influence how you publish content on your pages, which will help how search engines index your website.
When creating your website, this is one thing you can’t afford to mess up. If your website’s on-page SEO fundamentals aren’t up to scratch you’ll automatically be fighting for visibility from the start.
Aside from the content on your website, certain design elements can directly affect SEO. Web design can be difficult to understand and comprehend if you’re unfamiliar with how it works and the system itself but putting it simply, your code needs to be SEO-friendly.
The best way to ensure proper web design practices and search engine visibility are fit for purpose is to use someone who’s knowledgeable about the ins and outs of web design.
It Shows Customers How Good Your Services Are
People are quick to judge what your customer service is like by looking at your website. Your website will give them an insight as to how you view your audience. If your website looks like you haven’t put any effort into your potential customers will believe that you won’t put any effort into helping them when they need it.
Think of your website as a customer service representative. If you use bright colours and inviting tones your audience will feel welcome on your page and will likely stay for a duration of time. You’ll give off the impression that your customers are important and that your brand is welcoming to new people.
If your website is outdated and unappealing, it will appear cold and unwelcoming. People don’t want to do business with a company or brand that doesn’t value them enough to make a good first impression.
Think of your website as the digital face of your business. If you went to a physical store, you’d want to be greeted by a friendly and welcoming face so why deprive your digital visitors of that? An updated and modern web design is the equivalent of a friendly face greeting your customers.
Your Competitors are Beating You to the Punch
If you need another reason why web design is important, the chances are your competitors are already utilising web design. If you want to remain in competition with them, you must use web design for your site.
If you have a low-quality website, your competitor’s website will outrank and outperform yours. This means that you’ll lose potential leads to your competitors because their website is more appealing.
Your website can be an opportunity for you to set your business apart from the rest. Even if your competitors are selling the same product at a similar price, your website might be the one thing that sets you apart from the competition.
A well-designed website is an opportunity for you to showcase your unique features and products and show your audience why they should choose your business over the competition.
If you’re someone to create your website from scratch or improve an already existing website, Createxplore has a variety of creatives on hand to help you.