Free or low cost Photo Editing services provided by passionate Creators for small businesses, charities and individuals.
Whether you work in an e-commerce business, charity or small business, having good imagery is key to showcasing your work. Sometimes, the photo might not work out how you planned or you may need to place the image within a layout such as a magazine or book cover. These have become part of the post-production process and shows why photo editing is key to a successful end product.
In today’s already competitive marketplace the role of digital photographs is extremely crucial from a marketing perspective. Having good imagery helps represent the brand and conveys its desired message in the best way possible. Photo editing is an essential part of any marketing, communication or brand activity and this is one of the reasons photo editing services are one of the most outsourced processes in the industry.
With the rise in social media and e-commerce websites, photos have quickly become a universal marketing language. People trust visuals more than text.
Brand Building: Images are extremely important to help build your brand. Businesses will rely on the consistency of editing and styles.
Build Respect and Credibility: One of the key benefits of photo editing is the way it can help a company or charity build credibility. People find it easier to trust a business when they show genuine images on their website over stock images. By editing your photos you can make an image look inviting without misleading your audience.
Help Your Social Media Strategy: Social media ranges from Facebook to Instagram and is able to bring an audience closer to a brand more than ever. By professionally editing your images before uploading them, you’ll be able to gain a head start over your competition.
There are many reasons why and how photos can be edited:
Retouching a Photo Doesn’t Have to be a Bad Thing
One of the most used processes in photo editing is photo retouching. This editing process is usually used for model, fashion and wedding photography. The aim is to move small imperfections such as blemishes and spots which can help make the photo more appealing. These edits should be small and unnoticeable. A lot of celebrities retouch their photos for social media profiles but as they are inexperienced in this field it is usually noticeable.
Removing Unwanted Background Noise
Photo editing is essential for removing backgrounds and cutting out an image. You may have put lots of effort into taking the perfect photo and then discover that the background isn’t what you wanted to capture. There may be unnecessary objects or people in the background which can be proven to be distracting to the audience. Cutting out the background helps you be in control of what is displayed. Businesses which usually require this method of editing are e-commerce and advertising industries.
Colour correction is Key
Usually, this service is used for reformation colour and lighting-related faults. Sometimes the regular colour may change because of variations of lighting, environment, perspective and camera settings at the time of shooting photos. This can be easily fixed using editing software. Filters such as grayscale or vibrance can also be added to images to create a different effect and feel of the photograph.
To promote any business, marketers need different types of eye catching images for their branding and marketing across various platforms. Their aim is to gain more traffic to their website so for this to work good imagery and graphic design is required. The job of the designer is to create HD imagery and graphics along with vector files to allow for the image to be used in a variation of sizes without losing pixelation.
In a world where most businesses have some form of a digital footprint, photo editing can be used by a variety of businesses and charities. Whether you run an online business, website, print media or digital media, photo editing will be a key part of your business.
In this era of digitisation, it’s impossible to imagine a world without photography and photo editing. Photography is like the sky without stars. It’s important to consider photo editing if your aim is to make photos more attractive, faultless and more appealing to the digital audience.
Createxplore has a wide range of talented photo editors who can create stunning images and graphics to help boost your business. Find the perfect creative here.