Connecting passionate Creators with small businesses, charities and individuals who need creative help with logo design.
Everyone recognises the Nike logo but not many know that it was commissioned for just $35 or that the first Twitter logo cost just $15. You can recognise a brand by its logo so it’s important that you get it right.
As a small business or charity, having a good logo is the most powerful tool you can have. It’s not just a random mark or image, it represents your brand, core values and your mission.
By having a well-executed logo, it can immediately sell your brand to prospective customers. A poor logo will turn your customers away and having no logo is an even bigger marketing mistake.
This means that developing your logo should take time and thought. It’s a strategic move that’ll be pivotal to all your advertising in future so it’s important to take time to make sure it’s right.
No matter the size of your business, it needs an identity. Your target audience should know who you are. Having a great logo is one of the best ways to do that.
It helps to attract your target audience and sets you apart from your competitors.
It’s Make or Break Time
Your logo is the face of your company and you only get one chance to make a first impression.
Would you rather that your customer saw a plain text logo over something that instantly catches their eye? It’s important to think about the impression that you want to make before you even start to get your logo designed.
Your audience will have ages to get to know your company but you want to make sure the first impression is the right impression.
Helps You Get Recognised
As mentioned before you can easily recognise certain brands from their logo alone. Facebook, Instagram, Nike and McDonalds all have recognisable logos which you would be able to tell the brand instantly.
You want your customers to spot your brand with ease, whether that’s in a digital advert, on social media or on a billboard.
Your logo should have a simple design and shouldn’t compete with the logos of other businesses. The last thing you want is for your logo to be confused with another brand.
Builds Trust in Your Business
As far as brand identity goes, logos do almost all of the running. You can create trust among your customers with a logo that positively communicates with them.
For example if you’re selling shoes aimed at Millennials, you’ll want to make sure your logo doesn’t look like it’s trying to advertise for an older audience.
Creating the right logo for your audience is ideal. An older audience might prefer a conventional serif font. On the other hand, for a younger audience, a more modern sans-serif font might be appropriate.
The same applies to the colour of your logo. Blue stirs up trust whereas yellow can create anxious feelings.
The emotions provoked by colour are backed by science. Capitalise on this and make a logo which makes your customers feel great about your business before they even talked to you.
Proves Your Professional
No self-respecting business should be seen without a logo. Although logos are a small part of your businesses day to day operations, they are still critically important.
Customers have certain expectations when it comes to any business. They want them to be reliable and professional so you’ll need a logo which stands out.
By having a logo professionally designed, you automatically stand out from the rest of your competitors that may have designed their logo in a rush providing a poor example of their brand.