Our aim is to connect charities and non-profit organisations with creators who can provide graphic design services for free or a low cost.
Charities need a way to stand out online as there is a lot of competition out there. This could range from grabbing your audience’s attention with personalised and branded images or by using graphical images to better represent your messaging. Here are some of the ways that graphic design can be used to help your charity:
It can be hard to juggle fundraising, grant applications, charity or fundraising events along with everything else which means that graphic design may be low down on your list of things to do. However, you'll want your charity to make an impression so you really shouldconsider the importance of having high-quality graphics.
Charities require donations and these are usually driven by instinctive emotions. If a viewer isn’t compelled by your image or graphic they are far less likely to donate to your charity. Graphic design can be used to elicit emotions such as empathy almost instantly within a campaign helping to gain you donations. For example, using imagery and graphics that contain sad facial expressions can spark an emotional connection and increase donations.
Emotions are a great way to form a relationship so creating strong and triggering emotions can be an effective way to create a connection with the public.
Graphic design allows you to create a visual language between you and your audience. This allows you to tell them a story through the use of a graphic. People are designed to naturally listen and engage with stories and if the story makes an emotional impact, the audience is likely to remember them as well.
It’s important to leave room for imagination within your graphics as this can allow the audience to fill in the gaps and help your campaign be more memorable and universal.
The old saying is that “a picture can say a thousand words”, it can provoke emotions and compel the audience to take action without even saying what the action is. This is why graphic design is so important to
When donating people want to feel like they're doing it voluntarily and not being forced into it. This is where graphic design can be effective.
If used well, graphic design can communicate a need by triggering emotions and the personal understanding process. For example, a picture of a child who is facing away from the camera is using his body language to tell you that he’s sad, perhaps lonely and the audience instinctively feels sorry for them. They may fill in the details of why they believe the child is sad.
Because of this personal understanding process, the viewer feels connected on a more significant level and is more likely going to donate to your charity all without being told what to do.
Graphic design is also a great way to highlight statistic such as how much you raised over a month or year and how much individual sponsors have raised. This can help showcase your charity as well as encouraging more people to donate.
Our range of Graphic Design Creators are on hand to help your charity create compelling and insightful graphics to support your messaging and campaigns.