Our aim is to connect small businesses, charities and anyone who needs low cost and free SEO services with creators.
SEO is an abbreviation of Search Engine Optimisation. Google, Bing and Yahoo will show the user primary search results that are ranked according to what said search engine feels is most relevant to the user. If you have good SEO on your website you can effectively increase the quantity and quality of traffic to your website through organic search engine rankings and results.
Whilst paid advertising, social media and other online platforms can direct traffic to your website, a lot of them will come through search engines. According to Moz and Jumpshot SEO has over 20 times more traffic opportunities than PPC on both mobile and desktop.
Creating a clean and effective user experience will help build the trust and credibility of your brand and make you more discoverable within search results.
Many elements help to establish website authority regarding search engines. In addition to the factors mentioned above, authority is sort over time as a result of elements like:
• Quality backlinks profiles
• Positive user behaviour
• Machine-learning signals
• Optimised on-page elements and content
By helping your brand establish authority it will be more effective than other forms of digital optimisation. However, this does take time. Authority is earned and built over time. Establishing brand authority takes patience, effort and commitment but also relies on offering a valuable, quality product or service which helps build the trust between customers and brand.
SEO stands for Search Engine Optimisation.
Keyword research helps you determine the keywords for which you should optimise the current and future pages of your website. It’s a great way of determining which queries people are entering into search engines so you can create pages that will show up as results for those queries.
A way to look at this is that the internet is made up of two things, content and links between content. When search engines started indexing web pages, they needed a way to determine a system of ranking. The quality and number of backlinks pointing to a page immediately became a factor in determining the page’s rank. Backlinks represent a vote of confidence.
SEO is considered cost effective against other types of marketing and advertising and the payoff will most likely be considerable in terms of a brand’s benefit and bottom line.
Choosing SEO isn’t a marketing cost but a business investment. Good SEO implementation will hold water for years to come.
Bad SEO can damage your brand’s credibility and online reputation so it’s important that your optimisation is done both correctly and cost-effectively. So it’s important to use someone who is a specialist in SEO to make sure it’s done correctly.
You could also save time by hiring someone who is skilled in the best practices of SEO. He/she will be able to perform an advanced keyword research on what users are searching for in your industry as well as being able to keep up with the ever-changing Google algorithm.
They’ll also be able to deliver cost-effective results as SEO needs to be a continuous effort and good ranking doesn’t happen overnight. An expert will treat every page of your website content as a potential campaign, optimising it to target prospective customers in different stages of the buying cycle.
With their help, your website will build an online profile which looks completely natural.
Finally, you’ll be able to establish good results and relationships with your regular and potential customers. You’ll also see the results of good SEO when it comes to:
• The number of visitors referred by search engines
• Ranking in terms of keywords and phrases in search
• Conversion rates associated with search queries
Your expert will be able to see if there is any drop in search traffic and will be able to address this issue immediately.
Here at Createxplore, we have a wide range of SEO creatives ready to help you.