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UK Business Owners Turning to ‘Free’ Creative Services as COVID-19 Pandemic Unsettles Economy

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UK Business Owners Turning to ‘Free’ Creative Services as COVID-19 Pandemic Unsettles Economy

Latest research from Creative Hobbyist Marketplace, Createxplore, shows that Google searches for ‘low cost’ and ‘free’ creative services have increased by almost 50% in the UK in 2020. At the same time, there has been a 162% increase in ‘Creators’ signing up to Createxplore - showing that the supply is meeting the demand.

The research also showed that:

 

  • Searches for ‘low cost SEO’ saw the biggest rise (320%) as businesses understood that consumers would turn to online stores and needed a cost effective option to improve their visibility on Search Engines.

 

  • ‘Free animation’, ‘free film editing’ & ‘free video editing’ also saw large increases in searches as UK companies focused on video during the lockdown period.

 

  • ‘Free logo design for small business’ & ‘free social media management’ were the only searches that declined.

 

  • The biggest increases in Creator sign ups to the Createxplore platform were seen in May (1,017%) & August (453%).

  

The data is from Google’s Keyword Planner Tool for March 2019 - August 2020 vs the same time period in 2019

 

See full raw data below:

Free & Low Cost Creative Services Google Search Data

 

March - August 2019

 

March - August 2020

 

 

 

Keyword

Avg. monthly searches

 

Keyword

Avg. monthly searches

 

Difference

Dif. as %

free animation

4,400

 

free animation

12,100

 

7,700

175

free audio editing

880

 

free audio editing

1,000

 

120

14

free blogging services

10

 

free blogging services

10

 

0

0

free book cover design

170

 

free book cover design

210

 

40

24

free content marketing

10

 

free content marketing

10

 

0

0

free data visualisation

20

 

free data visualisation

30

 

10

50

free digital marketing

20

 

free digital marketing

40

 

20

100

free explainer videos

40

 

free explainer videos

50

 

10

25

free film editing

30

 

free film editing

70

 

40

133

free graphic design

320

 

free graphic design

480

 

160

50

free illustration

1,600

 

free illustration

2,900

 

1,300

81

free logo design

18,100

 

free logo design

18,100

 

0

0

free logo design for business

260

 

free logo design for business

210

 

-50

-19

free logo design for small business

140

 

free logo design for small business

50

 

-90

-64

free photo editing

8,100

 

free photo editing

9,900

 

1,800

22

free photography services

10

 

free photography services

10

 

0

0

free seo

320

 

free seo

320

 

0

0

free social media management

320

 

free social media management

260

 

-60

-19

free video creation

320

 

free video creation

480

 

160

50

free video editing

6,600

 

free video editing

14,800

 

8,200

124

free web design

210

 

free web design

210

 

0

0

free web design for charities

10

 

free web design for charities

10

 

0

0

free whiteboard animation

50

 

free whiteboard animation

140

 

90

180

low cost animation

10

 

low cost animation

10

 

0

0

low cost digital marketing

10

 

low cost digital marketing

10

 

0

0

low cost explainer videos

10

 

low cost explainer videos

10

 

0

0

low cost graphic design

10

 

low cost graphic design

10

 

0

0

low cost illustration

0

 

low cost illustration

10

 

10

n/a

low cost logo design

10

 

low cost logo design

10

 

0

0

low cost seo

50

 

low cost seo

210

 

160

320

low cost seo for small business

10

 

low cost seo for small business

10

 

0

0

low cost social media management

10

 

low cost social media management

10

 

0

0

low cost translation

10

 

low cost translation

10

 

0

0

low cost video editing

10

 

low cost video editing

10

 

0

0

low cost web design

40

 

low cost web design

70

 

30

75

Total

42,120

 

Total

61,770

 

19,650

47

 

 

Createxplore Sign Ups

 

 

Month (2019)

Creator Sign ups

 

Month (2020)

Creator Sign ups

Difference

Difference as a %

Jan

135

 

Jan

300

165

122

Feb

107

 

Feb

214

107

100

Mar

139

 

Mar

254

115

83

Apr

71

 

Apr

199

128

180

May

18

 

May

201

183

1,017

Jun

75

 

Jun

193

118

157

July

78

 

Jul

212

134

172

Aug

32

 

Aug

177

145

453

Sep

78

 

Sep

167

89

114

Grand Total

733

 

Grand Total

1917

1,184

162